How to use GOOGLE TRENDS

Cameron Baker

How to use GOOGLE TRENDS

1. 1. How To Use Google TRENDS
2. 2. https://www.google.com/trends/ Open Google Trends:1.
3. 3. • Google Trends will automatically show you what’s trending online.
4. 4. • You can tailor which field you’re interested in, so that Google will only show you what’s trending in that field.
5. 5. • You can also search for a particular term to see how that is trending over time in Google searches. • Let’s look at the search term ‘LinkedIn’.
6. 6. • One thing we start to notice is seasonality. • At the end of every year, there’s a dip in popularity – because most people aren’t working and aren’t checking LinkedIn. • You can hover over any point of the trend line to get an exact date.
7. 7. • You can also compare two search terms. • Let’s add the search term ‘Myspace’
8. 8. • If you add ‘MySpace’ to the search, you can see that it continues (all these years after its failure) to lose traffic. • LinkedIn, on the other hand, has increasing traffic.
9. 9. • Now let’s take a look at ‘Facebook’
10. 10. • We can see that Facebook is in a clear but slow decline.
11. 11. • Unless we change the location to China, instead of the USA.
12. 12. • China seems to be keeping its interest in Facebook, despite the fact that it’s not an available service there yet.
13. 13. • Let’s go back to the USA. • But let’s change the time frame. Instead of the last 4 years, let’s change that to since 2004 (Google’s data limit).
14. 14. • Now we get a much, much clearer view of Facebook’s popularity. • Facebook is in the decline phase of its product life cycle.
15. 15. • Google Trends also shows us which search terms are ‘Break outs’ – which means they’ve had a sudden burst in searches. • Google will show you break-outs related to you chosen search term. • Let check the break-outs for Facebook.
16. 16. • ‘Facebook Espanol’ is breaking-out. Why? • If we do a quick Google Search under News, we find that Facebook is moving into the digital currency space in Spain. • That news it generating interest, and an increase in search.
17. 17. • Lastly: You can see the popularity of a search by location, which can be highly useful for marketers looking to expand a product. • It distributes demand over a world map.
18. 18. • Google Trends – it’s a powerful tool, well worth using.