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I-want-to-buy-it moments

Although furniture shopping used to be only an in-store activity, smartphone purchasing is becoming increasingly popular. Forty-seven percent of home furnishing shoppers say they are making more purchases on mobile.  And even when consumers do head to the store to buy, it's often mobile that gets them there. Smartphone searches related to furniture "near me" have grown 85% year over year.

 
*Chart
*Source: Google/Purchased Digital Diary, "How Consumers Solve Their Needs in the Moment," representative sample of U.S. smartphone users=1,000, responses=14,840 (needs=10,540), May 2016.


*Source: 
by Lisa Gevelber VP, Americas Marketing, Google, Sep 2016 Mobile, Search, Consumer Insights, Micro-Moments,

take action in their daily lives.

Take a moment and think back to how you got information before smartphones existed. You probably printed directions before a road trip (or relied on a paper map you already had). Maybe you looked up movie times in the newspaper. Maybe you called a store to check its hours (or just took your chances and showed up, hoping to see the "open" sign).