Am-I-getting-the-best-value moments
Value is the name of the game, and consumers will happily spend quite a bit of time looking for the best deal. Half of home furnishing mobile researchers say that retail promotions and discounts affected their purchase decision.
Still, how you approach incentives matters. Fifty-seven percent of smartphone shoppers buying items for their home or garden like it when retailers recognize they're near a store and send them loyalty program points, order history information, in-store deals, or coupons.
